Privacy Policy

We are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, store, and disclose your information when you visit our website, purchase our beauty products (including eyeshadow palettes, pro makeup brushes, creamy lipsticks, and other essentials), or interact with our services. By using our website or making a purchase, you acknowledge and agree to the practices described in this policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, as well as non-personal information related to your website usage. The information collected includes but is not limited to the following categories:

1.1 Personal Information

When you place an order, create an account, or contact our customer service, you may need to provide personal information such as:
  • Contact information (name, email address, phone number, shipping address, and billing address);
  • Payment information (credit card details, payment platform account information) – note that we do not store complete payment card information, which is processed through trusted third-party payment processors;
  • Order-related information (order number, purchased products, order amount, payment currency (USD), and shipping preferences);
  • Other information you choose to provide (such as feedback, comments, or information included in return/refund requests via the "Contact Us" form).

1.2 Non-Personal Information

When you browse our website, we may automatically collect non-personal information that does not identify you individually, including:
  • Website usage data (pages visited, browsing duration, product views, and click-through rates);
  • Device information (device type, operating system, browser type, and IP address);
  • Anonymous usage statistics (aggregated data on user behavior to optimize our website and product offerings).

2. How We Use Your Information

We use the collected information for legitimate business purposes to provide, maintain, and improve our services, and to ensure a seamless shopping experience for you. Specific uses include:
  • Process and fulfill your orders (verify payment, prepare products for shipment, arrange global free shipping, and provide order tracking information);
  • Handle returns and refunds in accordance with our Refund Policy (process 60-day return requests, issue refunds in USD within 5-10 business days, and communicate related updates);
  • Provide customer support (respond to your inquiries, resolve issues related to products, shipping, or refunds via the "Contact Us" form);
  • Improve our products and services (analyze user preferences for beauty products, optimize website functionality, and enhance product quality based on feedback);
  • Send you important notifications (order confirmations, shipping updates, refund notices, and policy changes) via email or phone;
  • Ensure the security of our website and services (detect and prevent fraudulent activities, protect against unauthorized access, and safeguard your personal and payment information).

3. Information Sharing and Disclosure

We respect your privacy and will not sell, rent, or share your personal information with third parties for marketing purposes without your explicit consent. We may share your information only in the following limited circumstances:
  • With trusted third-party service providers who assist us in operating our business (e.g., payment processors for handling USD transactions, logistics partners for global shipping, and customer service platforms for managing inquiries). These third parties are required to protect your information and only use it for the purposes we authorize;
  • To comply with legal obligations (e.g., responding to legal inquiries, court orders, or regulatory requirements);
  • To protect the rights, property, or safety of our website, users, or the public (e.g., investigating fraud, addressing product safety issues, or responding to emergencies);
  • In connection with a business transfer (e.g., merger, acquisition, or sale of assets), where your information may be transferred as part of the business assets, provided that the receiving party agrees to protect your information in accordance with this Privacy Policy.

4. Information Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
  • Secure transmission of information (using encryption technology for data sent between your device and our website, such as SSL/TLS);
  • Secure storage of information (storing personal data in protected servers with restricted access);
  • Regular security reviews and updates (monitoring for potential security risks, updating security protocols, and training staff on data protection practices);
  • Limiting access to information (only authorized personnel have access to your personal information, and they are required to maintain confidentiality).
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we will continuously take steps to enhance our security measures.

5. Your Rights Regarding Personal Information

You have the right to access, correct, update, or delete your personal information that we hold, subject to applicable requirements. To exercise these rights:
  • Submit your request via the contact form on our "Contact Us" page, including your name, email address associated with your account (if any), and a detailed description of your request;
  • We will review your request within 2-3 business days and respond to you promptly. We may ask for additional information to verify your identity before processing your request;
  • Please note that we may retain certain information as required by law or for legitimate business purposes (e.g., order records for refund or shipping verification).

6. Cookies and Similar Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze website usage. Cookies are small text files stored on your device that allow us to recognize your browser and track your interactions with our website.
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website (e.g., unable to remember your shopping cart or shipping preferences). By using our website, you consent to our use of cookies in accordance with this policy.

7. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or website functionality. When we make updates, we will revise the policy content and ensure it is prominently displayed on our website. Your continued use of our website or services after the updates take effect constitutes your acceptance of the revised policy.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us through the contact form on our "Contact Us" page. We will respond to your inquiry within 2-3 business days and work to resolve any issues promptly.
Thank you for trusting us with your personal information. We are committed to protecting your privacy and providing you with a safe and enjoyable shopping experience for all your beauty needs.

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